German Pool Wins Enterprising HK Brand Awards - Best HK Retail Brand 2017

2017-07-10 Event Share

Organized by South China Morning Post, the “Enterprising HK Brand Awards 2017” Presentation Ceremony was held on 7th July 2017. With its perfect retail network and the support of its comprehensive O2O platform, German Pool was awarded “Best HK Retail Brand”, having its achievement in sales and marketing via its O2O platform.

Pressing Ahead with the Development of O2O Integrated Marketing

Reputed Hong Kong Electrical Appliance and Kitchen Cabinet brand German Pool was founded in 1982. From importing German-made instantaneous water heaters, German Pool has been bringing quality and enjoyment to consumers’ life through its large array of products, including home appliances, kitchen cabinetry, electric water heaters and personal care products. German Pool’s headquarter is located in Hong Kong, with multiple large-scaled cabinetry and appliance showrooms in Hong Kong and China. Its sales network covers various large electrical appliance chain stores, department stores and even shopping platforms at airlines and cruise liners, becoming a pioneer among Hong Kong electrical appliance and kitchen cabinetry brands in developing cross-border, duty-free shopping channels.

German Pool has rapidly grasped the opportunity in O2O cross-border e-commerce, thus established a new company: German Pool O2O Limited. Today, German Pool products can be found in over 300 large electrical appliance chain stores and high-end department stores in China. In 2015, German Pool was officially invited by influential e-commerce channels such as Tmall, and to showcase its full range of products. Meanwhile, O2O experience stores were established in Nansha, Xian and Shenzhen. Led by dedicated teams, the stores realize German Pool’s industrial upgrading and transformation.