German Pool Press Conference & Media Experience Day

2009-04-15 Corporate Share

German Pool has been partnering with quality media for promoting its kitchen and living appliances. The company has just hosted signing ceremonies of title sponsorship for new TV programmes with Hong Kong Cable Television (Cable TV) and Asia Television Limited (ATV) at the newly opened Product Training and Culinary Experience Centre in Tokwawan. A Media Experience Day was organized at the same time to announce the brand’s “Super Cool” air conditioner special offers.

At the signing ceremony, German Pool signed a new contract with ATV for title sponsorship of two programmes, "Happy Family 2009" as well as "Dr. Appliances", a segment inside the new afternoon show "Housemen". The company also held a contract renewal signing ceremony with Cable TV for continuous title sponsorship of "Maria’s Kitchen" for the 7th consecutive year.

Star-Studded Signing Ceremony

VIP guests from the management of both TV stations attended the ceremony. They included Mr. Kwong Hoi Ying (Senior Vice President – Corporate Development & External Affairs) and Mr. Ip Ka Po (Vice President – Production Administration & Co-ordination) of ATV, as well as Mr. Benjamin Li (Deputy Sales Controller) and Ms. Priscilla Hong (Controller – Programme Development & Production) of Cable TV.

Celebrity guests including the hosts of "Maria’s Kitchen" Maria Cordero and Woo Ying Man, German Pool brand ambassador Calinda Chan, as well as the hosts of "Family Wisdom 2009" Bao Qi Jing, Gilbert Lam, Angel Ho, Viann Leung and Lam Chun Kin attended the signing ceremony. They also tried out German Pool’s latest massager series.

Renowned for her cooking feat, Maria Cordero presented such delicious dishes as Roast Lamb Chop and Coconut Chicken Soup using Halogen Cooking Pot and Healthy Slow Cooker in front of all the honorable guests and media friends. Calinda then demonstrated the pleasure of "Super Cool" summer special – enjoying a great massage and cool breeze from the air conditioner all at the same time. The guests were also eager to try out the massagers for a soothing experience.

"Super Cool" Summer Special

The government will soon implement the mandatory Energy Efficiency Labelling Scheme (EELS) on 8 November 2009. German Pool 2009 Air Conditioner Series has obtained Energy Efficiency Label - Class 1 and thus fulfills the requirement. Not only are they energy saving, they are featuring an array of advanced functions including quick and quiet cooling system.

For a limited time, upon purchase of a German Pool Air Conditioner, you will enjoy an extra 15% off and receive a free massager* at the same time! With the huge discounts and double pleasure, it is such a cool offer you shouldn’t miss.


*Buy a 2 HP or above air conditioner* and get an MH80 Head Massager for free (a value of $1,780); Buy a 1 to 1½ HP air conditioner* and get an ME10 Eye Care Massager for free (a value of $980); Buy a ¾ HP air conditioner* and get two MM3 Mini Massagers for free (a total value of $396)