German Pool Won "Best Potential Brand Enterprise Award" 2 Years in a Row

2007-03-16 Corporate Share

For the second year running, German Pool (HK) Limited was awarded the "The Best Potential Brand Enterprise Award" in the Electrical Appliances Category in 2006 & 2007 by the Hong Kong Productivity Council (HKPC). This award is one of the categories of "The Best Brand Enterprise Award" in recognition of enterprises' outstanding achievement in brand building and management in Hong Kong. In 2006, there are 33 winning brand enterprises in Hong Kong and 14 in the Guangdong province. Enterprises who won this award including Cathay Pacific Airways Limited, SaSa Cosmetics International, Urban Group Property Management, Synergis Management Service Limited, Hong Thai Travel Services and Zhuhai Gree Corporation.

HKPC aims to recognize the enterprises with outstanding achievement in brand building and management in Hong Kong and the Guangdong province. The Award aims at increasing brand awareness of the industries and public, promoting enterprises' brand image, brand competitiveness and the ability in developing its own brand portfolio strategy, encouraging enterprises in pursuit of excellence in brand management and protection, as well as enhancing the globalization of brand enterprises.