Vice President of German Pool (Hong Kong) Limited and Executive Director of German Pool Group Company Limited Ms. Karen Chan was awarded 2017 Outstanding Woman Entrepreneur Award on the 28th of September, cementing Ms. Karen Chan’s ability in business strategizing and leadership.
Over the past few years, Ms. Chan fused manufacturing, marketing and branding together, utilizing the 7P method to assemble all-rounded progress; Including Product, Price, Place, Promotion, People, Physical Evidence and Process to enhance and reform the company, taking the local light industrial brand - German Pool to new heights.
Under Ms. Chan’s leadership, German Pool has been developing two subsidiary brands to pioneer new business opportunities: the luxurious ‘The Sparkle Collection’ and modern dining ‘Happy Kitchen’. Her progressive approach in developing the brands furthermore signifies Ms. Chan's creativity and daring visionary in business development.
Since 2010, Ms. Chan has been active in expanding into new markets, by distributing German Pool to the mainland China market via wholesalers and chain stores. She leads her German Pool teams to participate major Trade Expos all across China.
At the same time, Ms. Chan is dedicated in exploring and bringing in a great variety of new popular sales platforms and touch points including different transport channels for the air flight and cruise passengers targeting luxury , for example, the Cathay Pacific, Dragon Air, Hong Kong Airline and Star Cruises. She has also covered the company’s digital footprint onto various international e-commerce platforms, with the likes of TMall, JD.com, Alibaba, Amazon and Yahoo; With Ms. Chan’s leadership, German Pool has become the first Hong Kong based appliance brand to have ever entered into both the leading and prestige e-commerce and flight-sales platforms. This further demonstrates Ms. Chan's brilliant creativity and unique entrepreneurial mindset in business development and enhancement.
Ms. Chan acutely notices the potentials in the newly flourishing Social Media, E-Commerce and Cross Border E-Commerce and is determined to develop and secure the online presence of the group of companies. She has opened a flagship store in Chow Tai Fook CTF HOKO O2O shopping mall in Qian Hai, Shenzhen and O2O specialized counters at two cross-border trade zones in both China South City in Shenzhen and Nanshan Henderson Land Development Company Limited. In addition, German Pool has been successfully building up its online presence in various social media channels, for instance, Facebook, Weibo and WeChat. By developing their Facebook Fans Page with the purpose of promoting Hong Kong’s Food Culture and introducing the home-made themed cooking program, it’s successfully increased the base of followers to more than 100K within 3 years. She courageously adopted new Medias, such as e-commerce and social media and integrated it with the business as an innovative business strategy, further illustrating her open-mindedness in exploring new areas for business opportunities, while she successfully leads German Pool through the path of organization restructuring, further demonstrating her prospective characteristics.
The ‘Outstanding Women Professionals and Entrepreneurs Award’ is a tri-annual event held by The Hong Kong Women Professionals and Entrepreneurs Association (HKWPEA) which honors and celebrates the achievements of women in Hong Kong. The award recognizes women who have made significant contribution to their professions, Hong Kong's business environment and society, at the same time inspires young people to become entrepreneurs. After many months of selections and interviews, 5 out of the 34 nominees stood out of the rest, coming in from different fields such as Education, Business and Social Enterprises.