German Pool Active Participation in Pearl River Delta Exhibitions

As a base of German Pool’s manufacturing headquarters and first flagship showroom, Pearl River Delta region has long been a core market in German Pool’s PRC strategy. In order to further raise its brand awareness in the Mainland, German Pool has recently participated in the “China International Small and Medium Enterprises Fair (CISMEF)” and the “Guangzhou-Foshan Shopping Fun Festival (GFSFF) 2011”, two of the best known exhibitions in Pearl River Delta.

The CISMEF, held on 22-25 September 2011 in Guangzhou, has attracted many small and medium size international enterprises. Through displaying and demonstrating a wide variety of high quality appliances, the German Pool booth has drawn great attention from both local customers and business partners in the Pearl River Delta region. The fair also became the venue where the German Pool Home-made Ice Cream Maker debuted in the PRC.

Event:	China International SME Fair
Date:	22-25 September, 2011
Venue:	China Import and Export Fair Complex (Zone A)
Organizer:	Ministry of Industry and Information Technology of the People's Republic of China, National Development and Reform Commission, General Administration of Quality Supervision, Inspection and Quarantine of the People\'s Republic of China, China Banking Regulatory Commision, The People’s Government of Guangdong Province, State Administration for Industry & Commerce of the People's Republic of China, Ministry of Finance of the People's Republic of China, Ministry of Commerce of the People's Republic of China, Ministry of Industry
Official Website:	http://www.cismef.com.cn/

During 1-4 October 2011, German Pool participated in the GFSFF2011 in Shunde, Foshan. German Pool brand has gained exceptional attention from customers in town. As the GFSFF2011 venue was within close proximity of the new German Pool PRC manufacturing headquarters, German Pool enjoyed “home-court” advantage. Its featured products such as Halogen Cooking Pot and Professional High-Speed Food Processor received tremendous positive feedbacks from visitors at the fair. Meanwhile, Shunde customers were also able to enjoy the convenience of shopping for high-quality Hong Kong appliances right at their doorsteps.

As German Pool will continue to participate in exhibitions and develop its sales channels in the Pearl River Delta region, the local customers are most likely the first group to enjoy the convenient, healthy and comfortable lifestyle experience offered by German Pool appliances. German Pool is ready to embrace its leapfrog development brought by the development of its PRC sales channels and integrated marketing effort.